825036 :Business Information Technology (BDM) (D-vak indien behaald in 2017/2018)
(Business Information Technology (BDM) (D-subject if passed in 2017/2018))


Voertaal Engels
Werkvorm: 14x2 hours lectures, 2x2 hours work groups, online sessions (Collegerooster)
Tentamenvorm: paper, exam + two assignments (Tentamenrooster)
Studielast:6 ECTS credits
Inschrijving:Inschrijven via Blackboard voor aanvang colleges
Blackboard informatieLink to Blackboard (Als u de melding 'Guest are not allowed in this course' krijgt, dient u nog bij Blackboard in te loggen)


dr. A.P. Schouten (coordinator)

D.L. Schmalzried (Ac English)

Doel van de cursus (alleen in het Engels beschikbaar)

General objective

After completion of the course, you can (1) explain the role and importance of information and communication technologies for supporting internal and external organizational processes, and (2) explain what (technological) innovation is, how organizations organize the innovation process, and what factors determine a successful adoption of technological innovations.

Specific learning objectives

After completion of the course, you are able to...

  • define, describe and apply what an organization is and what characteristics organizations have;
  • describe what information technologies and systems are, and explain their importance for supporting various organizational processes;
  • can analyze the interplay between different organizational processes and characteristics of IT;
  • are acquainted with the most important information technologies and current developments in information technology, specifically newer social media technologies;
  • define and explain the technological innovation process and analyze how technological innovations may affect organizations;
  • can advise on organization on how to best use IT and social media innovations to achieve business goals;
  • design a basic database and you are able to store, retrieve, and process data in a database.

Inhoud van de cursus (alleen in het Engels beschikbaar)


Business Information Technology (BIT) is the introductory course on the role of new information technologies in organizations. If you enter the job market with Master of Science in Communication and Information Sciences, you will be employed in an organization that heavily depends on information and communication technologies to conduct its business. For example, you could end up working as a marketer, a social media analyst, a or a communications officer, all of which require extensive use of IT in their work such as customer relationship management systems, groupware or social/web analytics apps. BIT will help you to make informed decisions on the use and effects of IT in organizations, such as IT acquisition, implementation, development and diffusion. To that end, the course focuses on (1) the role of information technologies (IT) in supporting organizational processes (i.e., IT in businesses) and (2) the way that trends in innovative information technologies affect organizational development (IT as a business).

The first part of the course focuses on the role of IT in supporting organizational processes. Virtually all organizations depend on IT for the support of internal and external business processes. For example, you can think of the simple office programs that employees use, such as Word and Excel. Most organizations also use additional, and more advanced IT systems, however, such as enterprise resource planning (ERP) systems, customer relations management systems, or eBusiness systems. Moreover, many organizations are now implementing social media applications to support their processes, such as corporate social networking sites, cloud computing, social innovation applications, and mobile media. Using IT in the organization is no guarantee to success, however: many organizations are struggling to successfully use and implement these technologies. IT never works as expected and organizations often do not know how to effectively implement it. The goal of this part of the course is that you understand the interplay between organizational processes and characteristics of information and information technologies, and that this understanding will enable you to make better informed decisions about the adoption and implementation of IT in your (future) organization.


The second part of the course, then, focuses on trends and innovations in IT, specifically in social media, that affect the ways that organizations function. There are many examples of such trends completely disrupting organizations and even entire sectors. For example, consider the music industry, where innovations in IT have completely changes the way we listen to music, or how smartwatches may affect our healthcare system, or how big data and social media analytics change marketing and customer interactions. Therefore, organizations need to learn how to identify these innovations and how they will affect their business. Moreover, if you have plans to become an entrepreneur yourself and want to develop a successful, novel IT product or service, you need to understand technological innovation, the innovation process, and what factors contribute to the ‘make or break’ of an innovation. Therefore, this part of the course will considers how innovations need to match against society, the market, and the users in order to be a success. You will learn (a) how innovations in IT affect people (society), (b) how these IT innovations may affect organizations (the market), and (c) how organizations can make these innovations a success (the user).

Bijzonderheden (alleen in het Engels beschikbaar)

The course grade is based on your results for a written exam (60% of final grade), a group assignment (40% of final grade), and a database assignment (graded with pass/fail).


For the group assignment, you write a business plan for an IT-related product or service that you find innovative in today’s society. In the case report, you explain the innovation in detail, discuss how organizations can bring the innovation to market and analyze how users adopt the innovation. Moreover, you describe and analyze the organization that would bring the innovation to marker, including an overview of the IT systems that the organization needs to use to manage its information flows. Additionally, you analyze how social media may be put to use to enhance innovation adoption. For the database assignment, you design a database and you learn how to store, process, and retrieve data in the database.


NB. The course is taught in English. All course material is in English as to assist the English curriculum line. This includes the lecture slides, course manual, literature, and the exam.


This course is part of the curriculum line Academic English (http://vaardighedenfgw.uvt.nl/). As such, special attention will be paid to the English writing skills of students participating in this course. In addition, English Language experts will give feedback on the individual writing and/or speaking assignments integrated in this course.


This course is part of the curriculum line Automation (http://vaardighedenfgw.uvt.nl/). In this course you will learn several practical IT skills. First, you will learn how to model information flows in organizations. Second, you will learn how to model data flows and make a basic database design. These two steps are the starting points of any IT development in an organization. Third, you will write a case report in which you analyze and improve IT use in an existing organization.



Verplichte literatuur

  1. Boddy, B., Boonstra, A. & Kennedy, G., Managing Information Systems; Strategy and Organisation (3rd ed.), Harlow, UK: Prentice Hall, 2008.
  2. Selected articles and chapters that will be made available on Blackboard.

Verplicht voor

  • Bachelorminor: CIW voor Online Culture ( 2015, 2016 )

Mogelijk interessant voor

  • Premaster Communication and Information Sciences ( 2015, 2016, 2017 )
  • Bachelor CIW: Bedrijfscommunicatie en Digitale Media ( 2014, 2015, 2016, 2017 )
  • Bachelor CIW: Tekst en Communicatie ( 2014, 2015, 2016, 2017 )
  • Bachelor CIW: Interculturele Communicatie ( 2014 )
  • Bachelor CIW: Human Aspects of Information Technology ( 2014, 2015, 2016 )
  • Bachelor CIW: New Media Design ( 2017 )