825045 :Social Media at Work & Play (BDM)
(Social Media in Work & Play (BDM))


Voertaal Engels
Werkvorm: 8x2 hours hearing lectures, 8x2 work groups (Geen informatie over collegetijden bekend)
Tentamenvorm: Group assignment and written exam (Tentamenrooster)
Studielast:6 ECTS credits
Inschrijving:Inschrijven via Blackboard voor aanvang colleges
Blackboard informatieniet beschikbaar in Blackboard


dr. A.P. Schouten

Doel van de cursus (alleen in het Engels beschikbaar)

The main goal of the Social Media @ Work and Play course is to provide a thorough understanding of the ways in which information and communication technologies in general, and social media in particular, support and affect new ways of working in contemporary society.

Upon completion of this course, you will be able to…

  • explain, evaluate and illustrate the concepts of the Network Society, Networked Work and the Networked Professional;
  • explain and analyze how social media support collaborative work such as knowledge management and global team collaboration;
  • describe how and explain why social media can both facilitate and hinder your work and organizational performance (e.g., cyber-slacking);
  • explain and analyze the opportunities and challenges that social media bring to professional relationships between co-workers, professional network, and customers and to professionals’ personal relationships (e.g., work-life balance).

Inhoud van de cursus (alleen in het Engels beschikbaar)

Knowledge-based workers (sometimes also referred to as the ‘creative class’) comprise a large proportion of the work force. These professionals make extensive use of information and communication technologies in general, and social media in particular, to support their everyday work and personal life. They use social media to telework (e.g., via cloud-computing), to keep in touch with colleagues (e.g., via email or social network sites) or to express their professional identity (e.g., via LinkedIn or Twitter). Organizations too have discovered the opportunities of social media and try to incorporate these new technologies in the work environment, for purposes of communication and collaboration (e.g., teleconferencing, virtual teams), knowledge management and sharing (e.g., via Networks of Practice) and customer interaction (e.g., social media use for crisis communication, complaint handling, marketing).

In the Social Media @ Work & Play course, we study the interplay between social media and knowledge-based work. The course consists of both lectures and work group sessions. In the lectures, the main theoretical insights into the interplay between ICTs and social media on the one hand and contemporary knowledge-based work are explained and illustrated by means of empirical research examples. In the first lectures, we thereto provide an overview of the theoretical underpinnings of concepts such as Networked Work and the Networked Professional. The remaining lectures will focus on an in-depth discussion of a number of topics related to networked work (e.g., collaborative work, work-life balance, knowledge management) and how these facets are supported and affected by ICTs and social media.

During the work group sessions, the course contents will be discussed and put into practice by means of group discussions prepared by the students. Additionally, students will work on a written assignment related to a specific course topic.

The final grade consists of the grades obtained for a written exam (60%) and the group assignment (40%).

Bijzonderheden (alleen in het Engels beschikbaar)

The course demands a high level of involvement. All lectures and work group sessions need to be prepared in advance and active participation is required. Moreover, this course promises to be quite intensive, so be prepared to put in at least the 168 hours that stands for it. In return, however, you’ll have a fun course and you’ll learn a lot.


NB. The course is taught in English. Research reports, presentations, group discussions must be in English as well. Although the exam is in English, you may choose to answer in Dutch.

Verplichte literatuur

  1. Selected articles and chapters that will be announced on Blackboard.

Mogelijk interessant voor

  • Bedrijfscommunicatie en Digitale Media ( 2014, 2015 )
  • Interculturele Communicatie ( 2014 )
  • Communicatie-Design ( 2014, 2015 )
  • Human aspects of Information Technology ( 2014, 2015 )
  • Data Journalism ( 2014, 2015 )
  • Communication and Information Sciences ( 2014, 2015 )